About The Brand

Sunny Day Designs delights in putting smiles on faces. We believe that every day deserves to have its own ray of sunshine. So we set out on a mission to spread whimsy, color and kindness with our playful patterns and sustainably sourced, USA-made products.

Founded by textile designer Shelley Schmidt, Sunny Day Designs is a small batch product company based in Madison, WI. We specialize in creating joyful and Eco-conscious stationery, home decor, and baby products. Each of our cheerful products is thoughtfully designed to spread a little sunshine and brighten up your days!


2022 Made in America Holiday Gift Guide by the Alliance For American Manufacturing-Sunny Day Designs Made the List!