Kindness: We show kindness to our community by spreading joy. We give back to causes that are important to us. We promote generosity in all we do.
Optimism: Every day deserves a ray of sunshine. We seek and promote the good we see in the world. Our artwork and designs are infused with positivity.
Integrity: We source our product materials from the US and support fair wages for all. We expect our suppliers to be transparent about their manufacturing process.
Quality: We don’t cut corners and we put our heart and soul into our product design and manufacturing. Every detail is thought through and carefully crafted, from product design to package delivery.
Sustainability: We care about what goes on our customers’ skin and what goes in the Earth’s water and air. We are committed to doing the least harm possible and supporting sustainable solutions such as reducing carbon emissions, using natural fibers, and digitally printing with water-based inks. We're continuously improving our eco-impact and the sustainability of our product line.
Whimsy: We delight in turning the ordinariness of nature and daily life into something fun and imaginative.
Joy: Every product or pattern we design will put a smile on someone’s face.