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We're on a mission to spread whimsy, color & kindness with our playfully patterned products!

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Sunny Day Designs delights in putting smiles on faces

Each & every product we make features our own whimsical prints, textile designs & illustrations. We believe colors can lift your mood, the Earth should be protected & that made in America production is worth supporting.

Our cheerful, woman-owned product line includes organic baby products, home goods, stationery, self care items & gifts. Sunny Day Designs products are proudly designed in Madison, Wisconsin & joyfully made in the USA.

Happy Customers

Items arrived very quickly! Packaged in beautiful paper! I ordered the rainbow burp cloth, hat, and receiving blanket now because there were only a few left. I can’t wait to share them with a special loved one in the future


These rainbow towels are perfect. They are exactly as described, high-quality, and arrived very neatly and thoughtfully wrapped up. The seller left a personal note on the receipt and clearly took a lot of care to make sure that I was very happy with my purchase - which I am.


This blanket is absolutely gorgeous. It's so soft and the beautiful llama pattern is so unique. We have the matching burp cloth and hat and cannot wait to use all for Baby in November! Would make an amazing gift as well. Highly recommend, you cannot go wrong


I LOVE this adorable zebra sticker. I’m grateful for the seller creating them and donating a portion to bring awareness to rare diseases/syndromes. With a grandchild in that category, the zebra has become a special symbol to me. I’ll be using the stickers on my laptop, water bottle, car, and more...including using them as little gifts to give to others or tuck in cards. That means I’ll be back for more!!!!


Beautiful baby hat! Ordered for a Georgia peach themed baby shower! So soft too!


Hi there! I'm Shelley

I'm an avid doodler, iced latte-lover & road trip enthusiast that loves creating playful prints & designing joyful products. I love brightening others' lives in unexpected ways, like baking a surprise batch of cookies or sending a cheerful card via snail mail.

I believe the things we choose to surround ourselves with can lift our spirits & improve our world. That's why I founded Sunny Day Designs on the values of joyful optimism, kindness, integrity, sustainability & quality. Every product is thoughtfully sourced & created with careful attention to the details that matter most.